Peyo Company
Peyo Company is the brand name of IMPS srl, Lafig Belgium and Peyo Productions. It was created by Peyo’s daughter, Véronique Culliford, to ensure the perpetuation of Peyo’s work through four units:
Peyo Licensing is the global licensor of Peyo’s brands for Consumer Products, Book Publishing and Location-Based Entertainment.
Peyo Distribution manages the global distribution of audiovisual content and music catalogues.
Peyo Productions oversees new audiovisual productions.
Peyo Creations is the studio behind the creations of all artworks, stories and comic books.
These four units are joining forces under the Peyo Company umbrella to keep Peyo’s legacy alive. Pierre Culliford (aka Peyo) created everlasting worlds, iconic characters, and timeless stories filled with adventure, humor, magic, and good universal values that have reached the hearts of multiple generations of fans and achieved glorious international success and recognition.
News
Stay informed on the latest news coming from Smurfs' Village and Peyo Company on LinkedIn and by subscribing to our newsletter!
A skateboard collaboration bringing the Smurfs to the streets. Featuring fan-favorite characters like Brainy, Smurfette, Papa Smurf, and even Gargamel, these beautifully designed decks blend nostalgia with skate culture! Available on March 15!
Don't miss out on the restock of the streetwear collection with Treadheads. You'll find T-shirts, sweatshirts, shorts, and accessories with a street vibe! Everything you need to Smurf in style during Smurfette Style Moment ;)
Bulle en boîte has released Papa Smurf that is a tribute to products from the 1960s, with very “vintage” shapes and proportions. Made of polychrome resin, produced in a limited edition of 65 copies, and entirely manufactured in France. This figure complete a set of 3 figure with Black Smurf and a classic Smurf, which began in 2023 to mark the 65th anniversary of the Smurfs.
Big news! The Smurfs are popping up in every McDonald’s across France with fully smurfed Happy Meals. Inside? Smurftastic surprises like fun puzzles and collectible Smurfs comic book!
News
Stay informed on the latest news coming from Smurfs' Village and Peyo Company on LinkedIn and by subscribing to our newsletter!
A skateboard collaboration bringing the Smurfs to the streets. Featuring fan-favorite characters like Brainy, Smurfette, Papa Smurf, and even Gargamel, these beautifully designed decks blend nostalgia with skate culture! Available on March 15!
Don't miss out on the restock of the streetwear collection with Treadheads. You'll find T-shirts, sweatshirts, shorts, and accessories with a street vibe! Everything you need to Smurf in style during Smurfette Style Moment ;)
Bulle en boîte has released Papa Smurf that is a tribute to products from the 1960s, with very “vintage” shapes and proportions. Made of polychrome resin, produced in a limited edition of 65 copies, and entirely manufactured in France. This figure complete a set of 3 figure with Black Smurf and a classic Smurf, which began in 2023 to mark the 65th anniversary of the Smurfs.
Big news! The Smurfs are popping up in every McDonald’s across France with fully smurfed Happy Meals. Inside? Smurftastic surprises like fun puzzles and collectible Smurfs comic book!