Peyo Company
Peyo Company is the brand name of IMPS srl, Lafig Belgium and Peyo Productions. It was created by Peyo’s daughter, Véronique Culliford, to ensure the perpetuation of Peyo’s work through four units:
Peyo Licensing is the global licensor of Peyo’s brands for Consumer Products, Book Publishing and Location-Based Entertainment.
Peyo Distribution manages the global distribution of audiovisual content and music catalogues.
Peyo Productions oversees new audiovisual productions.
Peyo Creations is the studio behind the creations of all artworks, stories and comic books.
These four units are joining forces under the Peyo Company umbrella to keep Peyo’s legacy alive. Pierre Culliford (aka Peyo) created everlasting worlds, iconic characters, and timeless stories filled with adventure, humor, magic, and good universal values that have reached the hearts of multiple generations of fans and achieved glorious international success and recognition.
News
Stay informed on the latest news coming from Smurfs' Village and Peyo Company on LinkedIn and by subscribing to our newsletter!
A skateboard collaboration bringing the Smurfs to the streets. Featuring fan-favorite characters like Brainy, Smurfette, Papa Smurf, and even Gargamel, these beautifully designed decks blend nostalgia with skate culture! Available on March 15!
The Opposuits Smurfs collection continues! Last year, we already wowed you with their totally smurfed suits. Now, get ready for summer with a new men’s summer set. You can pre-order it now and get ready for a smurftastic summer!
The Smurfs are teaming up with Sonic the Hedgehog for an in-game event in the mobile game Sonic Rumble. The event runs from March 16 to April 15. Players are now able to play on smurfed maps and unlock exclusive skins such as Wild Smurf, Smurfette, Papa Smurf and Blossom!
We’re excited to announce our first collaboration with Warner Music Sweden! We’re kicking things off with a Smurf Remix of the song “Bara Bada Bastu” by the band KAJ, who performed at last year’s Eurovision Song Contest representing Sweden. It’s already available on Spotify! The band has also posted about this collaboration on their social media, and the post has already racked up thousands of likes on TikTok and Instagram.
News
Stay informed on the latest news coming from Smurfs' Village and Peyo Company on LinkedIn and by subscribing to our newsletter!
A skateboard collaboration bringing the Smurfs to the streets. Featuring fan-favorite characters like Brainy, Smurfette, Papa Smurf, and even Gargamel, these beautifully designed decks blend nostalgia with skate culture! Available on March 15!
The Opposuits Smurfs collection continues! Last year, we already wowed you with their totally smurfed suits. Now, get ready for summer with a new men’s summer set. You can pre-order it now and get ready for a smurftastic summer!
The Smurfs are teaming up with Sonic the Hedgehog for an in-game event in the mobile game Sonic Rumble. The event runs from March 16 to April 15. Players are now able to play on smurfed maps and unlock exclusive skins such as Wild Smurf, Smurfette, Papa Smurf and Blossom!
We’re excited to announce our first collaboration with Warner Music Sweden! We’re kicking things off with a Smurf Remix of the song “Bara Bada Bastu” by the band KAJ, who performed at last year’s Eurovision Song Contest representing Sweden. It’s already available on Spotify! The band has also posted about this collaboration on their social media, and the post has already racked up thousands of likes on TikTok and Instagram.